WORK WITH US
Turn your big plans into big wins
You’ve got a club to run, a board to manage and a strategic plan tucked away in a drawer. With 15+ years of club consulting experience and connections, we’ll help you develop a strategic plan that’s right for your club and then keep you on track every step of the way.
Club strategy is more than a word document
We both know that every club CEO needs independent expertise and a set of fresh eyes to help put the big, legacy-building pieces in play.
Usually, that help looks a lot like:
- Spending hours on another SWOT analysis
- Leaving a workshop with a few key takeouts
- A consultant hands over the Strategic Plan
- The board approves it with no or little feedback
- It goes in the drawer.
Then you get a large bill and a promise of a follow up in 6 or 12 months.
More often than not, these strategic plans are cookie cutter versions of plans designed for larger clubs or even commercial companies.
So, for community organisations, the messaging and philosophies don’t quite hit the mark. Or you find they’re slightly out of sync with your business capabilities. So you either keep putting off the harder pieces, or you have to go back for more help.
The thing is…
You don’t need another copy-paste consultant
You need an external partner who feels like part of your club’s team. Someone who’s there every month to answer questions, help guide your board and work with your business.
INTRODUCING
LG Advisory’s StrategIC planning Packages
A strategic consulting service to help CEOs make strategic planning simple, convenient, emjoyable and effective.
This is strategic planning like you’ve never seen it. When you work with us, you get an independent strategic partner that feels like part of the team.
Together, we’ll identify the right strategic goals for the capabilities of your club. Then you’ll get ongoing support to action those items and get enthusiastic buy-in from your board.
If you’re starting to think that we’re not one of the usual suspects…you’d be dead right.
"The ongoing support/partnership/relationship building aspect of Lewis' service is great..."
Michael Brennan, CEO - Woonona Bulli RSL
LG Advisory takes a very thorough and holistic approach to strategic planning, from building relationships with all key stakeholders, to pre-planning the sessions and developing a meaningful and easy to deliver tailor made plan. Having experienced many strategic processes the temptation to leave the plan in the top draw is always there. Lewis makes sure that this doesn’t happen through his commitment to following up on the actionable time frames agreed and developing a long term partnership with us to ensure success.
"The process is completely unique and why it's helping them move forward where others didn't."
Guy Chapman, CEO - Club Catalina
“It is with great pleasure that I prepare this testimonial for Lewis Greenup of LG Advisory in regards to Club Catalina’s recent undertaking of our biennial Strategic Planning with our Board of Directors and Management Team.
Club Catalina had previously used the tried and tested means when it came to traditional Club Strategic Planning, and we wanted to deviate from this thinking and methodology.
”More”
As the Club was now growing rapidly, contemplating some major projects that would need specialised insights and expertise, which in turn would have significant impacts on our operations.
We wanted to partner with the best possible fit, someone that had a fresh approach, but able to keep the thinking and process, relatively simple.
LG Advisory was that partner. Club Catalina have had no regrets whatsoever and now have a thorough understanding of our business, the market and our key focus for the future, all in unison with the Board and Management, working as one.
I could not fault LG Advisory during the scope of works to date. Lewis has gone above and beyond and exceeded our initial expectations, without exaggeration, 10-fold. Maybe this shows that he should not pursue a career in sales, because he certainly undersold himself and his company with what he has been able to achieve with us here at Club Catalina. Maybe, being the Strategist, it was all planned from the get-go, “under promise, and over deliver”. All done I might add, during lockdowns and COVID restrictions.”
”Less”

Managing your board
Get better buy-in from your board
Navigating board conversations requires strong relationships with each member. That’s why one of the first things we do is spend a few hours getting to know each board director, one to one.
So we know what motivates them, what makes them nervous in their role as director and exactly how to make the case to get better buy-in. You won’t be put on the spot to justify a decision they never would have gone for.
And you’ll have the alignment you need to move towards your goals faster.
Regular touchpoints
Scheduled check-ins to keep you on track
Long-term plans easily get lost, forgotten or repeatedly pushed to the side when you’re busy running a club. You need someone to hold you to account and work with you to keep the club moving forward.
We’ll help you action your goals (and keep the board in alignment) with;
- CEO development meetings – one-to-one strategy sessions to help you stay focused
- Monthly board updates – with a desired outcome that’s determined by you
- Strategy workshops – to get board by in and alignment on a specific topic
- Board presentations – detailed presentations that are best used for high impact projects
- Project implementation – hands-on implementation of key projects and strategies
You’ll have access to our 20+ years of strategy and club experience. So you can get answers to your questions and the support you need to reach your goals faster.


Tailored club strategy
A proven process designed just for clubs
As community-based organisations, clubs have a unique set of needs that can help or hinder progress. We’ve designed the customisable LG Advisory process to work with these club-specific needs to facilitate movement and progress.
When you work with me, you get;
- A proven and personalised process developed over 15 years in the club consulting industry
- A customised strategy that fits the unique requirements of your club
- Clear reporting so your board can quickly and easily understand what needs to be done
- Strategy Books for all key club personnel to keep hard copies of your club’s key strategy documents
- An online client portal that centralizes all of your club’s key strategy documents and project management tools in one place
- Full access to our extensive library of strategy resources.
Unlike a traditional consultancy, we don’t charge a premium for copy and paste work and you’ll have guaranteed access to all our resources and IP.
"LG Advisory provided us with access to their online Strategy Library"
Michael Colley, CEO - Miranda RSL
As part of a review of our Capital Expenditure Plans, LG Advisory provided us with access to their online Strategy Library. This Library is unique and provides a wealth of information for senior management and boards to undertake performance analysis, market reviews and strategic planning – no more searching all the information in one place.
Don’t waste any more time or money on a
strategic plan that isn’t the right fit for your club
Get the right support to keep you moving forward
Each package has been designed to help you reach specific goals. And we’ll help you reach them. No matter your club’s position, circumstance, or board dynamic. We’ll get you there.
GOLD
STRATEGIC PLANNING PACKAGE
This is for you if:
you want an independent specialist to facilite your strategic planning workshop AND you want access to all of our tried and tested templates, tools, databases, frameworks and research
Month 1:
- Discovery Questionnaire
- Discovery Workshop with CEO
- Existing strategic planning framework and key document review
- Inital 1 day site visit (inspect club, town and competitors)
- Meet and greet with key Board and management
- Development of agenda for the workshop in Month 1
Month 2:
- Facilitation of the strategic planning workshop
Additional resources:
- Comprehensive online resource library
$7,450
GET THE
GOLD PACKAGE
PLATINUM
STRATEGIC PLANNING PACKAGE
This is for you if:
you want a customised, practical and future-proof strategic plan that your whole organisation is aligned with AND you need an independent specialist to run the whole process
Month 1:
- Discovery Questionnaire
- Discovery Workshop with CEO
- Existing strategic planning framework and key document review
- Initial 2 day site visit (inspect club, town and competitors)
- Individual meet and greet with ALL board and key management
- Board Presentation
Month 2:
- Situation Analysis completed on the Club’s internal and external environment
- Key areas to consider at the Development Workshop identified and agreed
- 1-day Development Workshop (all board and key management) to:
-
Begin developing the Vision Statement, Mission Statement and Strategic Goals
-
Consider key areas identified from the Discovery Process & Situation Analysis
Month 3:
- 1-day Agreement Workshop (all board and key management) to:
- Agree the Vision Statement, Mission Statement and Strategic Goals
- Agree the Strategic Objectives required to meet each Strategic Goal
- Consider and agree the Action Plan
Month 4:
- Strategic Plan and Action Plan documented
- Board Presentation
- Updates to the the Strategic Plan & Action Plan as required
Additional resources:
- Customised online Client Portal
- Comprehensive online resource library
- Strategy Book for all board and key management
- Integrated project management tools
$14,950
GET THE
PLATINUM PACKAGE
$14,950
GET THE
PLATINUM PACKAGE
DIAMOND
STRATEGIC PLANNING PACKAGE
This is for you if:
you want a customised, practical and future-proof strategic plan that your whole organisation is aligned with AND you need to deep dive into key areas as part of the process
Month 1:
- Discovery Questionnaire
- Discovery Workshop with CEO
- Existing strategic planning framework and key document review
- Initial 2 day site visit (inspect club, town and competitors)
- Individual meet and greet with ALL board and key management
- Key area project work to be carried out in Months 2-4 determined with the CEO (* for project work type examples see the table bottom)
- Board Presentation
Month 2:
- Project Work carried out (as agreed with you)
- Development meetings with CEO as required
- Management workshops as required
- Board update (Email, Video or Presentation)
Month 3:
- Project Work carried out (as agreed with you)
- Development meetings with CEO as required
- Management workshops as required
- Board update (Email, Video or Presentation)
Month 4:
- Project Work carried out (as agreed with you)
- Development meetings with CEO as required
- Management workshops as required
- Board update (Email, Video or Presentation)
Month 5:
- 2-day strategy workshop (agenda to be determined through the process)
- Draft Strategic Plan & Action Plan
Month 6:
- Board Presentation
- Updates to Strategic Plan & Action Plan as required
Additional resources:
- Customised online Client Portal
- Comprehensive online resource library
- Strategy Book for all board and key management
- Integrated project management tools
$29,950
GET THE
DIAMOND PACKAGE
*PROJECT WORK EXAMPLES: Population & Demographic Analysis, Catchment Analysis, Gaming Market Analysis, Customer Analysis, Competitor Analysis, Business Health Check, Business Model Assessment & Development, Future Trend & Event Analysis, Financial Modelling, Financial Analysis, Debt Sustainability Analysis, Capital Expenditure Plan Development, Vision and Mission Statement Development, Diversification Framework Development, Master Plan Strategy Development, Key Strategic Options Analysis.
"Lewis was able to align our Board to a clear vision and strategy and keep us accountable to it"
Chris Hendley, CEO - Penshurst RSL
I started working with Lewis after I was newly appointed as CEO. At that time the club was in financial distress, the board were in conflict and the club was tired and dated. Lewis was able to align our Board to a clear vision and strategy and keep us accountable to it. As a result of this partnership we now trade with an EBITDA % in excess of 25%, have been able to carry out extensive refurbishments and are now working towards a Master Plan that was unimaginable a few years ago.
"We highly recommend LG Advisory to other organisations looking to give their strategic planning"
Paul Cousins, CEO - Cessnock Hospitality Group
Need some questions answered?
No problem at all.
Let’s jump on a quick call to talk through your questions and concerns, and see if we’re the right fit to work together