Club Strategy Insights:

The Three Levels Of Strategy

by | Feb 24, 2022 | Strategy

Does this sound familiar?

  • You have a Board that get too caught up in operational issues (Business Strategy) as opposed to strategy and governance (Corporate Strategy)?
  • You have a management team that get too caught up in the day to day activities (Functional Strategy) as opposed to strategy (Business Strategy)?

The reality is that:

  • Your Board will always get caught up in operational issues. This is the inherent conflict of having voluntary board members who are active members at the club
  • We all get caught up with what we are doing (the day to day) rather than how and why we are doing it (strategy and purpose).

However, that doesn’t mean we can’t change or improve this. With this in mind, it is important to consider that there are Three Levels of Strategy:


The three levels of strategy

Business Strategy is required when an organisation has multiple distinct business units, which is the case for almost all registered clubs (gaming, cafe, bistro, sports bar etc).

Strategic Plans document the Corporate Strategy and used correctly help to pull your Board away from operations (the Business Strategy).

Business Unit Plans document the Business Strategy for each business unit and used correctly help to pull your management team out of the day to day (Functional Strategy).

Whilst Strategic Plans are common place at clubs, Business Unit Plans are not. What I typically see are managers with long to do lists, focusing on what they are doing (the day to day) rather than how and why they are doing it (strategy and purpose). A slave to a to do list!

So the questions I have for you this week are:

  • Does your existing Strategic Plan separate Corporate Strategy from Business Strategy (helping to pull your Board away from operations)?
  • Do you use Business Unit Plans at your club? And if yes, do these capture the strategy and purpose of each business unit or are they long to do lists?

If you want to know how we can help you develop your Strategic Planning & Business Unit Planning framework, book your free clarity call today.

Lewis Greenup

Director & Club Strategy Officer (CSO)
LG Advisory

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