Making strategic planning simple, convenient, enjoyable and effective
Lets Build Your Club Legacy
LG Advisory is your strategic partner for the big picture. With us on your team, you’ll have theskills, expertise and ongoing partnership of a 20+ year strategy specialist who understands the club industry intimately and who is at your disposal, whenever you need.
Together, we’ll assess, design and execute a strategy that’s right for your club.
GET YOUR FREE STRATEGY HEALTH CHECK NOW
Uncover immediate opportunities to improve your strategic planning process, strategic thinking culture and your future-proof strategies with this 100% obligation free health check.
Trusted by
Club Strategy Specialists…
20+
Years of Consulting Experience
15+
Years of Club
Experience
60
Clubs
Served
200
Club Projects
Completed
Proud Sponsors of the Club Managers of Australia
Boards can get caught up in yesteday.
And today, if you let them…
As the club CEO, you need to think of the future. And run day to day club operations. And manage your Board. And manage your staff. And manage your members.
So it’s no wonder there isn’t enough time for big picture strategy, or you find yourself bogged down in the details. And that those hard-to-do pieces keep getting pushed back.
But when you reach out to traditional consultants:
They just tell you what they’re good at and how they’re going to do it
You get a recycled, one-size fits all strategic plan that doesn’t match your club’s requirements or capabilities
Once your plan’s delivered, you don’t hear from them for another 12 months
Even with a new, approved strategic plan, you and your board feel like you’re pulling in different directions
You’re still on your own when it comes to big decisions, strategic planning and guiding your club into a successful future
LG ADVISORY IS DIFFERENT
A strategic plan tailored to your club and the support to see it through
With LG Advisory as part of your team, you’ll have a strategic partner to help you think bigger, stay focused and keep on track to deliver on your club legacy.
You’ll get ongoing support in 3 key areas:
Market Analysis
Great decisions require great information. When clubs are out of touch with their customers and local market, club CEOs make uninformed decisions and costly mistakes.
We use an “Outside In” approach, tying external market orientation and customer trends to strategy development. So you know you’re making good decisions and your strategies are future proof.
Business Improvement
Boost financial performance and outperform competitors.
We’ll help you uncover new opportunities, fill knowledge gaps in the business and focus on strategic goals beyond the day to day operations of your club.
Together, we’ll identify short, mid-term and long-term strategies to improve your business and set the club up for success.
Strategy
Get a customised strategic plan and finally start making consistent progress towards your big goals.
When you work with LG Advisory, not only can you access 15+ years of club strategy experience whenever you need it, you also get a strategic plan that’s tailored to the unique needs of your club.
"We highly recommend LG Advisory to other organisations looking to give their strategic planning process the professional edge"
Paul Cousins, CEO - Cessnock Hospitality Group
We have worked with LG Advisory on a number of strategic projects, ranging from business model reviews to broader strategic plans. With a clear understanding of our strategic needs, LG Advisory guides and supports our Board and Management Team to build our strategic capacity. This collaborative approach results in the formulation of effective strategic outcomes that are both realistic and achievable.
”More”
We highly recommend LG Advisory to other organisations looking to give their strategic planning process the professional edge.
”Less”
"This Library is unique and provides a wealth of information for senior management"
Miranda, CEO - RSL
As part of a review of our Capital Expenditure Plans, LG Advisory provided us with access to their online Strategy Library. This Library is unique and provides a wealth of information for senior management and boards to undertake performance analysis, market reviews and strategic planning – no more searching all the information in one place.
"The ongoing support/partnership/relationship building aspect of Lewis' service is great..."
Michael Brennan, CEO - Woonona Bulli RSL
LG Advisory takes a very thorough and holistic approach to strategic planning, from building relationships with all key stakeholders, to pre-planning the sessions and developing a meaningful and easy to deliver tailor made plan. Having experienced many strategic processes the temptation to leave the plan in the top draw is always there. Lewis makes sure that this doesn’t happen through his commitment to following up on the actionable time frames agreed and developing a long term partnership with us to ensure success.
"The process is completely unique and why it's helping them move forward where others didn't."
Guy Chapman, CEO - Club Catalina
“It is with great pleasure that I prepare this testimonial for Lewis Greenup of LG Advisory in regards to Club Catalina’s recent undertaking of our biennial Strategic Planning with our Board of Directors and Management Team.
Club Catalina had previously used the tried and tested means when it came to traditional Club Strategic Planning, and we wanted to deviate from this thinking and methodology.
”More”
As the Club was now growing rapidly, contemplating some major projects that would need specialised insights and expertise, which in turn would have significant impacts on our operations.
We wanted to partner with the best possible fit, someone that had a fresh approach, but able to keep the thinking and process, relatively simple.
LG Advisory was that partner. Club Catalina have had no regrets whatsoever and now have a thorough understanding of our business, the market and our key focus for the future, all in unison with the Board and Management, working as one.
I could not fault LG Advisory during the scope of works to date. Lewis has gone above and beyond and exceeded our initial expectations, without exaggeration, 10-fold. Maybe this shows that he should not pursue a career in sales, because he certainly undersold himself and his company with what he has been able to achieve with us here at Club Catalina. Maybe, being the Strategist, it was all planned from the get-go, “under promise, and over deliver”. All done I might add, during lockdowns and COVID restrictions.”
”Less”
Strategic plans aren’t meant for drawers…
THE CLUB STRATEGY CENTRE
It’s easier to implement your plans when you have the right resources behind you. The Club Strategy Centre keeps your whole organisation on track with club resources that are easy to access and always top of mind.
client portal
Have better things to do than chase up resources for your board?
With the client portal, all your key strategy documents and resources in one place for your whole organisation. And your project management tools are just a click away.
THE LIBRARY
Get unlimited access to all of our tried and tested templates, tools, databases, frameworks and research.
Each of these resources has been developed specifically for clubs over 10 years in the industry. And they’re ready to go when your are.
THE ACADEMY
Access the knowledge you need to confidently execute your club strategy.
The Academy hosts training on key topics that will help you take decisive action and move your club forward. Each training is linked to useful resources in The Library, so you’ll have the tools to implement faster.
The Club Strategy Centre will be available outside of our Strategic Planning Packages later in 2022
Join a network of strategic thinkers…
THE EXECUTIVE CLUB
An invite-only think tank for club CEOs that are ready to make big moves
The Executive Club is a top tier membership for club CEOs to liaise, share resources and develop high-level strategic thinking. This private group is small by design so places are limited.
WHO IS LG ADVISORY ?
LEWIS GREENUP
Director & Club Strategy Officer
Hi, I’m Lewis
For nearly 20 years, I worked for large professional service firms providing services that regularly included strategic planning, operational reviews, feasibility studies, financial modeling, market analysis, you name it…
Around 15 years ago I began consulting for clubs and immediately knew I’d found a truly special industry. In what other industry can you eat, drink, play, meet with friends, support the community and call it a business!
But, the longer I worked with clubs, the more I found that there’s a certain size of club that is drastically underserved by traditional consulting firms.
So I was driven to create LG Advisory, a consulting service that acts more like a partnership with busy club CEOs. My mission? To empower EVERY CLUB to make strategic planning simple, convenient, enjoyable and effective.
"This Library is unique and provides a wealth of information for senior management"
Miranda, CEO - RSL
As part of a review of our Capital Expenditure Plans, LG Advisory provided us with access to their online Strategy Library. This Library is unique and provides a wealth of information for senior management and boards to undertake performance analysis, market reviews and strategic planning – no more searching all the information in one place.
"The ongoing support/partnership/relationship building aspect of Lewis' service is great..."
Michael Brennan, CEO - Woonona Bulli RSL
LG Advisory takes a very thorough and holistic approach to strategic planning, from building relationships with all key stakeholders, to pre-planning the sessions and developing a meaningful and easy to deliver tailor made plan. Having experienced many strategic processes the temptation to leave the plan in the top draw is always there. Lewis makes sure that this doesn’t happen through his commitment to following up on the actionable time frames agreed and developing a long term partnership with us to ensure success.
"We highly recommend LG Advisory to other organisations looking to give their strategic planning process the professional edge"
Paul Cousins, CEO - Cessnock Hospitality Group
We have worked with LG Advisory on a number of strategic projects, ranging from business model reviews to broader strategic plans. With a clear understanding of our strategic needs, LG Advisory guides and supports our Board and Management Team to build our strategic capacity.
”More”
This collaborative approach results in the formulation of effective strategic outcomes that are both realistic and achievable.
We highly recommend LG Advisory to other organisations looking to give their strategic planning process the professional edge.
”Less”
"The process is completely unique and why it's helping them move forward where others didn't."
Guy Chapman, CEO - Club Catalina
“It is with great pleasure that I prepare this testimonial for Lewis Greenup of LG Advisory in regards to Club Catalina’s recent undertaking of our biennial Strategic Planning with our Board of Directors and Management Team.
Club Catalina had previously used the tried and tested means when it came to traditional Club Strategic Planning, and we wanted to deviate from this thinking and methodology.
”More”
As the Club was now growing rapidly, contemplating some major projects that would need specialised insights and expertise, which in turn would have significant impacts on our operations.
We wanted to partner with the best possible fit, someone that had a fresh approach, but able to keep the thinking and process, relatively simple.
LG Advisory was that partner. Club Catalina have had no regrets whatsoever and now have a thorough understanding of our business, the market and our key focus for the future, all in unison with the Board and Management, working as one.
I could not fault LG Advisory during the scope of works to date. Lewis has gone above and beyond and exceeded our initial expectations, without exaggeration, 10-fold.
Maybe this shows that he should not pursue a career in sales, because he certainly undersold himself and his company with what he has been able to achieve with us here at Club Catalina. Maybe, being the Strategist, it was all planned from the get-go, “under promise, and over deliver”. All done I might add, during lockdowns and COVID restrictions.”
”Less”
Get expert support on the big decisions for your club.
And start building your legacy today
“The ongoing support/partnership/relationship building aspect of Lewis’ service is great…”
LG Advisory takes a very thorough and holistic approach to strategic planning, from building relationships with all key stakeholders, to pre-planning the sessions and developing a meaningful and easy to deliver tailor made plan. Having experienced many strategic processes the temptation to leave the plan in the top draw is always there.
Lewis makes sure that this doesn’t happen through his commitment to following up on the actionable time frames agreed and developing a long term partnership with us to ensure success.
Have questions?
Let's get them answered for you. You can send us an email here. Or we can jump on a quick call to talk through your questions.
Club strategy delivered direct to your inbox
Subscribe now to our Club Strategy Insights.